![]() ![]() Peeradechapan, who was a billionaire at the age of 23 and had his early life made into a film, has provided Event Pop’s funding thus far, but Singapore-based KK Fund led this seed round, which includes participation from OPT SEA - the VC arm attached to Japanese marketing firm OPT - and M&S Partners’ Hirokazu Mashita.Ī number of event and ticketing startups have come out of Asia’s startup world, such as Peatix in Japan, but Bodhisuwan told us that Thailand’s event and ticket space is “ripe for disruption” while Event Pop is doing more than just ticketing or events. “With his input and mentorship, he has helped us to grow from zero to where we are today. If we didn’t have him, it would have taken a lot longer.” “Tob really took part in accelerating our growth,” Event Pop CEO and co-founder Pattaraporn “Max” Bodhisuwan told TechCrunch. Peeradechapan, who is 31-years-old and not known for being a tech investor, didn’t participate in this new round, but this is the first time that Event Pop - which was founded in 2015 - has disclosed his financial involvement, which we understand to be upwards of $500,000. ![]() Ittipat “Tob” Peeradechapan, who owns Tao Kae Noi - a company that sells fried seaweed snacks across Asia and raised $53 million in an IPO last year - is one existing backer of Event Pop, an event management and ticketing startup in Bangkok which just raised a $500,000 seed round. Vitamix, a hybrid functional/energy drink, debuted at 7-Eleven five months ago and will arrive at other retail chains in September.In proof that investors can come in all shapes and sizes, a billionaire seaweed snack mogul in Thailand has invested in one of the country’s up-and-coming startups. To manage risk more efficiently, the company is seeking new land for an alternative factory in case the floods repeat.ĭue to the many new players in the market, the company has set aside 500 million baht for marketing over the next five years to keep its leading position.Īpart from Tao Kae Noi seaweed snacks, the company recently spent 30-40 million baht to make its new Vitamix beverage at a factory in Samut Sakhon's tambon Mahachai. Mr Itthipat said last year's floods halted the firm's operations in Pathum Thani province, resulting in lost sales of 400 million baht. Its products are in the top five in Japan, China, Taiwan and South Korea, the major world markets for seaweed. The firm is confident of maintaining a healthy share abroad. International revenue contributes 40% of the company's total sales, which rose by 20% last year _ a pace the company sees continuing. Tao Kae Noi products are available in more than 30 countries including the US, Australia and Asean members. Other brands include Seleco, Singha Corporation's Masita and Berli Jucker's Doso. ![]() ![]() Thailand's crispy seaweed snack market is worth 2.2 billion baht, of which Tao Kae Noi has a 70% share. "If we can make this foreign project happen, then the market opportunity for the Tao Kae Noi brand will be three or four times bigger than in the current Thai market," said Mr Itthipat. Production from any new plant will serve local demand, which is expected to rise with the free flow of goods, services, investment, labour and capital ushered in by the AEC. The company will consider setting up factories in all three countries or could just pick the best location. While all three are attractive for investment, Mr Itthipat said Taokaenoi will assess market opportunity as well as local legal conditions. The move is part of a plan to boost annual revenue over the next 5-7 years to 10 billion baht from 2 billion last year.Ĭhief executive Itthipat Peeradechapan said Taokaenoi has been in talks with potential partners in Indonesia, Myanmar and even China about possible joint ventures to build factories in those countries. ‘‘A successful deal could see our our market expand three- or four-fold,’’ says Mr Itthipat. ![]()
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